Nissan Introduces the Ariya: A 100% Electric SUV

Nissan has entered a new era.

The automaker introduced the all-new Nissan Ariya, an electric crossover SUV that lets customers travel up to approximately 300 miles per charge while enjoying increased driving excitement, confidence, comfort, and connectivity.

The debut of the Ariya marks a significant milestone for Nissan in the Nissan NEXT transformation, which is a four-year plan on Nissan’s reputation for innovation, craftsmanship, customer-focus, and quality, alongside an ongoing cultural transformation. As the company’s first all-electric crossover SUV, the Ariya embodies the company’s vision to enrich people’s lives.

“The Ariya, a key model in Nissan’s plan to roll out 10 new models in 20 months, demonstrates our commitment to meeting customer demand for crossovers with the most advanced electrified, automated and connected technologies,” said Nissan Chief Operating Officer, Ashwani Gupta. “The company expects sales of its Evs and e-POWER electrified models to be more than 1 million units a year by the end of fiscal 2023. The Ariya will play a significant role in attaining that goal.”

Advanced Design and Technology For Stress-Free Driving

To date, the Ariya is the most advanced Nissan Intelligent Mobility in a car. Thanks to the available, next-generation ProPILOT Assist 2.0 advanced driver assistance system, drivers will feel more confident and less stressed. The system uses driver attention monitoring to enable hands-off single-lane highway operation. The SUV will also offer e-Pedal, which allows the driver to start, accelerate, and decelerate using only the accelerator pedal.

Standard across the Ariya lineup is Nissan Safety Shield 360, a suite of six advanced active safety and driver-assist technologies. Those include Automatic Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Lane Departure Warning, Blind Spot Warning, Rear Cross Traffic Alert and High Beam Assist.

Spacious, Flat-Floor Cabin

Inside the Ariya, Nissan’s team of engineers took advantage of the SUV’s new EV platform, which allows for a flat floor, and its compact climate control components to give the Ariya a very spacious cabin. The lounge-like interior, featuring thin profile Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

The 2021 Ariya is the second electric vehicle that has been released by Nissan, after the Nissan LEAF which was introduced in 2010.

“Nissan was a pioneer in the world of mass-market electric vehicles a decade ago with LEAF, setting the standard for affordable, mass-market electric vehicles. We expect nothing less for the new Ariya,” said Gupta. “While the driving exhilaration of its acceleration and torque levels is undeniable, the Ariya offers balanced, customer-centric technology that is perfect for everyday use.”