Nissan Ariya and Titan Takes Lead in 2023 J.D. Power U.S. APEAL Study

August 9th, 2023 by

Red 2023 Nissan Ariya in front of Kelly Nissan of Lynnfield

 

Nissan’s commitment to offering exhilarating vehicles that appeal to owners has been recognized with awards for both Nissan ARIYA and Nissan TITAN in the J.D. Power 2023 U.S. Automotive Performance, Execution, and Layout (APEAL) Study.

 

According to Nissan, the Nissan ARIYA tied for highest driver satisfaction in the compact SUV category – the all-electric model’s first J.D. Power award win. Nissan TITAN was recognized for delivering the best driver experience among large light duty pickups.

 

The J.D. Power APEAL Study examines new vehicle owners’ assessments of their experiences with their vehicles after 90 days of ownership, tracking ratings of more than 37 attributes across 10 categories including the vehicle’s powertrain, infotainment system, driving comfort and more.

 

The 2023 Nissan ARIYA’s success can be attributed to several key factors:

 

  • Electrifying performance: As Nissan’s first electric SUV, the ARIYA’s powertrain offers instant acceleration, smooth driving dynamics, and a quiet ride. Its electric platform provides a spacious interior while delivering an exhilarating driving experience.
  • Futuristic Design: With its sleek lines, bold front grille, and aerodynamic silhouette, the ARIYA captures attention with its futuristic and elegant design. The SUV’s design is both visually striking and functional, allowing for improved aerodynamics and increased range.
  • Advanced Technology: Inside the ARIYA, a tech-forward cabin awaits, complete with an expansive infotainment screen, connected services, and advanced driver assistance features. This harmonious blend of convenience and innovation contributes to the vehicle’s overall appeal.

 

The Nissan Titan has been a strong contender in the full-size truck segment for years, and its victory in the 2023 APEAL Study reinforces its position as a leader that combines robust performance with a high level of driver satisfaction.

 

  • Commanding Presence: The Titan’s bold exterior design exudes strength and durability while incorporating modern elements that elevate its visual appeal. Its imposing stance, distinctive grille, and attention to detail create a truck that is both rugged and refined.
  • Uncompromising Performance: Underneath the Titan’s hood lies a range of potent engine options that deliver impressive towing capacity and hauling capabilities. Whether for work or leisure, the Titan’s performance-oriented design caters to a wide range of drivers.
  • Luxurious Comfort: The truck’s interior showcases a blend of comfort and practicality. Premium materials, advanced infotainment options, and well-designed cabin layouts make for an inviting space that enhances the overall experience on the road.

 

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